Who they are
Term, whole life, final expense, living-benefit term and simplified-issue coverage — people actively requesting information about protecting their family.
Launch Pack
$640 for 20 leads
One-time
$33 / lead · 5 minimum
Standing order
$30 / lead weekly
The Funnel
Every question the prospect answers
No mystery data. This is what someone fills out before they ever land in your CRM.
- Full name
- Email address
- Best phone number
- State of residence
- Date of birth / age band
- Who are you looking to protect (beneficiary)?
- What type of coverage are you interested in?
- Monthly budget you're comfortable with
- Have you used tobacco in the last 12 months?
- Security question (lead authenticity check)
The Ads
What the prospect saw before they raised their hand
These are the campaign types running behind this lead product.
Living Benefits ad
Short-form video ad explaining coverage that pays while you're still living.
Family Protection ad
Image ad targeting parents comparing affordable term coverage.
Quote Request ad
Lead-form ad driving straight to our qualification funnel.
Ready to work General Life Leads?
Start with a Launch Pack, or book a discovery call.