Exclusive · High Intent
Homeowners who typed out online who'd be left with the mortgage payment if they died, got hurt or lost the job — and how much protection they want. 100% digitally generated. They've already pictured the worst day. You get to answer it.
Who they are
New and existing homeowners — recent purchases and refinances — who responded to a protection offer tied to the single largest debt in their life.
They raised their hand on our own funnel, answered every question below themselves, and passed a security check before we ever released the record. Nothing scraped, nothing recycled, nothing shared.
Case number
Every prospect is given case number 20530 after they submit, and is told their advisor will identify themselves and reference it. Open your first call with it — it instantly proves the call is expected and legitimate.
What you can write
This is a real record layout — not a summary. Switch between Deluxe and Premium to see exactly how much the prospect told us before you dial.
Deluxe is our baseline lead.
Sample record
*Optional enrichment
*Optional enrichment
Deluxe and Premium leads are the same price. We can't guarantee how many Premium leads are in any order — some orders are delivered entirely as Deluxe leads depending on available inventory.
We don't ask the average lead-form questions. We ask the ones that make a prospect stop and think — so the emotional work is already done before your first call.
"Who will be responsible for paying your mortgage if you were to die, become disabled or become unemployed?"
The emotional core of the sale. They've already pictured their spouse making the payment alone.
"How much mortgage protection is needed for you and your family?"
Gives you the face amount target in the prospect's own words.
"Would you like living benefits that pay you if you get sick and unable to work?"
Pre-sells the rider. You're confirming, not pitching.
"How much is remaining on your mortgage loan? (Premium)"
Lets you build an accurate quote before the first dial.
"Would you like info on paying off your mortgage in 7–9 years without refinancing? (Premium)"
Opens a second appointment path even when protection alone isn't enough.
A real ad we run to generate Mortgage Protection Leads.
Three ways to buy. Most agents start with a Launch Pack for the lowest cost per lead, then move to a standing order once they're producing.
$1,200
$1,040
Launch pack
Our best cost per lead, plus Level Up sales training, resources and the AgentVerified Core Pack.
Data captured
Deluxe & Premium mix · 8+ answered questions · 16+ data points
Premium leads answer extra qualifying questions at the same price. Premium volume is never guaranteed.
20 leads
Leads included
$52 / lead
Price per lead
$60
$50
Per lead
Our best public pricing, with inventory reserved for you every week. Pause or cancel any time.
Data captured
Deluxe & Premium mix · 8+ answered questions · 16+ data points
Premium leads answer extra qualifying questions at the same price. Premium volume is never guaranteed.
5 leads
Weekly minimum
Reserved weekly
Delivery
$60
$55
Per lead
No commitment and no recurring billing. Order again whenever you want more.
Data captured
Deluxe & Premium mix · 8+ answered questions · 16+ data points
Premium leads answer extra qualifying questions at the same price. Premium volume is never guaranteed.
5 leads
Minimum order
One-time
Billing
Exclusive leads · Never resold · Cancel a standing order any time
Talk to a sales rep firstDo I need to be licensed in multiple states?
Yes — we ask that you're licensed in at least 5 states. Broader licensing means we can keep your inventory full and match you with the freshest counties every week.
Why are MP leads priced higher?
Homeowner data and the mortgage-event targeting cost more to acquire — and the cases are typically larger and faster to close.
Do they know an agent is calling?
Yes. They're told their advisor will call and identify themselves using their case number.
Are they exclusive?
Yes. Fresh mortgage protection leads are never resold or shared.
Book a discovery call and we'll set your states, volume and cadence.
