Real people who sat with our online protection form and typed it out themselves — who they're protecting, what they can afford, why now. 100% digitally generated. You're not cold calling. You're calling someone back who already worried about this out loud.
Parents, spouses and breadwinners between roughly 30 and 60 who are actively shopping for affordable protection — and who told us who they're protecting and how much they can spend before you ever dial.
They raised their hand on our own funnel, answered every question below themselves, and passed a security check before we ever released the record. Nothing scraped, nothing recycled, nothing shared.
What you can write
Term life & living-benefit term
Whole life
Final expense
Simplified & guaranteed issue
Child riders and spousal add-ons
Accidental death & critical illness riders
Deluxe & Premium · Same price
Every field you receive
This is a real record layout — not a summary. Switch between Deluxe and Premium to see exactly how much the prospect told us before you dial.
Deluxe is our baseline lead.
Sample record
Deluxe General Life Leads
24 fields delivered
Personal Information
NameLenny Antoine
Emailantoine@gmail.com
Phone(845) 461-0745
StateNY
Beneficiary / RelationshipJuan Dela Cruz
Security QuestionFavorite vegetable — Corn
Main InterestLiving benefits
Additional Client Information
*Optional enrichment
Potential Age50
Presence Of ChildrenChildren present
Children Age Range16–17 yrs old
Marital StatusDefinitely married
Household Size6
Length Of Residence15+ years
Homeowner Or RentDefinite owner
Lead Quality Information
*Optional enrichment
Reachability ScoreVery high
Phone Is ValidYes
Phone StatusConnected
Phone Line TypeMobile
Phone Activity Score100
Phone Name MatchYes
Email Is ValidYes
Email Validation StatusVerified
Known LitigatorNo
Postal StateCA
Deluxe and Premium leads are the same price. We can't guarantee how many Premium leads are in any order — some orders are delivered entirely as Deluxe leads depending on available inventory.
The funnel
The questions that do the work
We don't ask the average lead-form questions. We ask the ones that make a prospect stop and think — so the emotional work is already done before your first call.
1
"Who are you looking to protect?"
Moves the prospect from 'shopping insurance' to picturing a specific person. Emotion first, product second.
2
"What type of coverage are you interested in?"
Tells you whether to lead with living benefits, term or final expense — no discovery wasted.
3
"What monthly amount are you comfortable with?"
Anchors the budget in their words, so your recommendation is a fit, not a stretch.
4
"Have you used tobacco in the last 12 months?"
Lets you quote realistically on the first call and avoid re-rate surprises.
5
"How would you rate your health? (Premium)"
Health class in advance means the number you say is the number they sign.
Behind the scenes
How we generate these leads
A real ad we run to generate General Life Leads.
Pick your lane
Order General Life Leads
Three ways to buy. Most agents start with a Launch Pack for the lowest cost per lead, then move to a standing order once they're producing.
General Life Launch Pack
$760
$640
Launch pack
20 leads includedHigh IntentExclusive
Our best cost per lead, plus Level Up sales training, resources and the AgentVerified Core Pack.
Yes — we ask that you're licensed in at least 5 states. Broader licensing means we can keep your inventory full and match you with the freshest counties every week.
Are these shared with other agents?
No. Every fresh lead is exclusive to the agent who ordered it. It is never resold.
How fast do they arrive?
Delivered to your email, Level Up CRM, or straight into your own funnel — typically within three business days. Larger or bulk orders are fulfilled as they're generated and can take up to 10 business days.
What if a lead is bogus?
Every lead carries a security question plus 16+ data points. Bad contact data is reviewed by our team.
Let's map the right volume for your production.
Book a discovery call and we'll set your states, volume and cadence.