Exclusive · High Intent

General LifeLeads

Real people who sat with our online protection form and typed it out themselves — who they're protecting, what they can afford, why now. 100% digitally generated. You're not cold calling. You're calling someone back who already worried about this out loud.

100%
Exclusive
16+
Data points
$33
Per lead

Who they are

The person on the other end

Parents, spouses and breadwinners between roughly 30 and 60 who are actively shopping for affordable protection — and who told us who they're protecting and how much they can spend before you ever dial.

They raised their hand on our own funnel, answered every question below themselves, and passed a security check before we ever released the record. Nothing scraped, nothing recycled, nothing shared.

What you can write

  • Term life & living-benefit term
  • Whole life
  • Final expense
  • Simplified & guaranteed issue
  • Child riders and spousal add-ons
  • Accidental death & critical illness riders
Deluxe & Premium · Same price

Every field you receive

This is a real record layout — not a summary. Switch between Deluxe and Premium to see exactly how much the prospect told us before you dial.

Deluxe is our baseline lead.

Sample record

Deluxe General Life Leads

24 fields delivered

Personal Information

  • NameLenny Antoine
  • Emailantoine@gmail.com
  • Phone(845) 461-0745
  • StateNY
  • Beneficiary / RelationshipJuan Dela Cruz
  • Security QuestionFavorite vegetable — Corn
  • Main InterestLiving benefits

Additional Client Information

*Optional enrichment

  • Potential Age50
  • Presence Of ChildrenChildren present
  • Children Age Range16–17 yrs old
  • Marital StatusDefinitely married
  • Household Size6
  • Length Of Residence15+ years
  • Homeowner Or RentDefinite owner

Lead Quality Information

*Optional enrichment

  • Reachability ScoreVery high
  • Phone Is ValidYes
  • Phone StatusConnected
  • Phone Line TypeMobile
  • Phone Activity Score100
  • Phone Name MatchYes
  • Email Is ValidYes
  • Email Validation StatusVerified
  • Known LitigatorNo
  • Postal StateCA

Deluxe and Premium leads are the same price. We can't guarantee how many Premium leads are in any order — some orders are delivered entirely as Deluxe leads depending on available inventory.

The funnel

The questions that do the work

We don't ask the average lead-form questions. We ask the ones that make a prospect stop and think — so the emotional work is already done before your first call.

  • 1

    "Who are you looking to protect?"

    Moves the prospect from 'shopping insurance' to picturing a specific person. Emotion first, product second.

  • 2

    "What type of coverage are you interested in?"

    Tells you whether to lead with living benefits, term or final expense — no discovery wasted.

  • 3

    "What monthly amount are you comfortable with?"

    Anchors the budget in their words, so your recommendation is a fit, not a stretch.

  • 4

    "Have you used tobacco in the last 12 months?"

    Lets you quote realistically on the first call and avoid re-rate surprises.

  • 5

    "How would you rate your health? (Premium)"

    Health class in advance means the number you say is the number they sign.

Behind the scenes

How we generate these leads

A real ad we run to generate General Life Leads.

Pick your lane

Order General Life Leads

Three ways to buy. Most agents start with a Launch Pack for the lowest cost per lead, then move to a standing order once they're producing.

General Life Launch Pack

$760

$640

Launch pack

20 leads includedHigh IntentExclusive

Our best cost per lead, plus Level Up sales training, resources and the AgentVerified Core Pack.

Data captured

Deluxe & Premium mix · 7+ answered questions · 16+ data points

Premium leads answer extra qualifying questions at the same price. Premium volume is never guaranteed.

20 leads

Leads included

$32 / lead

Price per lead

General Life Standing Order

$38

$30

Per lead

5-lead minimumHigh IntentExclusive

Our best public pricing, with inventory reserved for you every week. Pause or cancel any time.

Data captured

Deluxe & Premium mix · 7+ answered questions · 16+ data points

Premium leads answer extra qualifying questions at the same price. Premium volume is never guaranteed.

5 leads

Weekly minimum

Reserved weekly

Delivery

General Life One-Time Order

$38

$33

Per lead

5-lead minimumHigh IntentFunnel Delivery

No commitment and no recurring billing. Order again whenever you want more.

Data captured

Deluxe & Premium mix · 7+ answered questions · 16+ data points

Premium leads answer extra qualifying questions at the same price. Premium volume is never guaranteed.

5 leads

Minimum order

One-time

Billing

Exclusive leads · Never resold · Cancel a standing order any time

Talk to a sales rep first
Straight answers

Before you order

Do I need to be licensed in multiple states?

Yes — we ask that you're licensed in at least 5 states. Broader licensing means we can keep your inventory full and match you with the freshest counties every week.

Are these shared with other agents?

No. Every fresh lead is exclusive to the agent who ordered it. It is never resold.

How fast do they arrive?

Delivered to your email, Level Up CRM, or straight into your own funnel — typically within three business days. Larger or bulk orders are fulfilled as they're generated and can take up to 10 business days.

What if a lead is bogus?

Every lead carries a security question plus 16+ data points. Bad contact data is reviewed by our team.

Let's map the right volume for your production.

Book a discovery call and we'll set your states, volume and cadence.